more recent work
Have you ever noticed how locals always seem to have the home ground advantage? Like knowing about that secret fishing spot. Or when the parking ranger has his day off. We were invited to help Special Group pitch on the IGA creative account, and thankfully they won. The pitch-winning idea remained and the campaign was built from there.
Who said “There’s no such thing as a free lunch”? In this campaign we set out to dial up the magic that people experience when they receive something for free. The “Surprize Fries” campaign saw McDonald’s unleash millions of feel-good prizes with every medium or large fries, inviting customers to “Peel your fries, get a surprize!”.
When the internet gives you lemons… get Tangerine. The internet category is a sea of sameness. Everyone using the same stock imagery, offering the same deals and saying the same thing. We saw this an opportunity to create something new. Something own-able. Something fresh to cut through the noise and offer a simple promise - ‘Just refreshingly simple internet’
With a cast cheesier than the iconic corn chips themselves, the campaign for Snackbrands Australia’s CC’s dives headfirst into the melodramatic world of Mexican soap operas with three TV spots that feel like mini-episodes of a genuine telenovela. From a marriage proposal to a wedding interrupted and a leading man in a coma, the spots lean into CC’s long-standing positioning of ‘Irresistible’ and the iconic CC’s line: “You can’t say no”.
A pitch-winning idea and recruitment campaign that was rolled out as presented. ‘Made for More’ is a call to service for those in the Victorian community who know they’re capable of more. As an organisation, Victoria Police champions inclusivity, safety, respect, and career progression. The campaign captures exactly what Victoria Police, and the officers who are a part of it, stand for.