Role: Senior Art Director
Agency: Cheil Australia
Client: Samsung

Overview

With the launch of the Samsung Galaxy S9+ The super low light feature makes it possible to capture incredible photos without thinking twice - no matter the time of day. We needed to show the benefits that would open up a new world for budding millennial photographers and allow Samsung to take the market lead amongst nighttime photography players.

Challenges & Approach

So we created the Low Light Book. A collection of night time photographs, tips and tricks and lists of locations to capture their own amazing shots. All photographs taken within the book were taken on the Galaxy S9+, showcasing just how good it can be. The cover also had an interactive element where you could test the difference in clarity using acetate film.

The result

Customers spent 25% more time in store, thumbing through the book.

150, 000 new customers through the doors at launch.

18% uptick in Apple switchers.