The Low Light Book

Get inside the minds of the worlds best night photographers

Get inside the minds of the worlds best night photographers

The Challenge

With the launch of the Samsung Galaxy S9+ The super low light feature makes it possible to capture incredible photos without thinking twice - no matter the time of day. We needed to show the benefits that would open up a new world for budding millennial photographers and allow Samsung to take the market lead amongst nighttime photography players.


The Solution

So we created the Low Light Book. A collection of night time photographs, tips and tricks and lists of locations to capture their own amazing shots. All photographs taken within the book were taken on the Galaxy S9+, showcasing just how good it can be. The cover also had an interactive element where you could test the difference in clarity using acetate film.


The result

Customers spent 25% more time in store, thumbing through the book.

150, 000 new customers through the doors at launch.

18% uptick in Apple switchers.

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Role: Senior Art Director - Agency: Cheil - Client: Samsung

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