Role: Creative Director
Agency: VML New York +Sydney
Client: Vaseline

The challenge

In many multicultural communities, murals serve as vital cultural markers, yet they often fall victim to neglect, graffiti, or destruction. At the same time skin health care for people of colour has historically been marginalised, leading to disparate outcomes and increased mortality rates for conditions like skin cancer.

The solution

The challenge was to address both these issues simultaneously, revitalising neglected murals while raising awareness and access to skin health resources in underserved communities.

The result

To date, Vaseline has committed to commissioning mural restorations with artists based in Baltimore, MD, Brooklyn, NY, and Hartford, CT. Select murals display a QR code driving community members to SeeMySkin.com, where they can access skin health care resources. Vaseline has also committed to donating a total of $250,000 across local charitable health clinics in each US city where murals are restored.