The Challenge

Samsung needed a way to introduce the awesome new 8K video snap feature of the GalaxyS21 to a whole new generation.

The Solution

So we created the epic #VideoSnapChallenge. A campaign that said goodbye to dances and conformity, and a loud ‘hello’ to the creativity of TikTokers around the globe.

We created a simple framework for users to bring their creativity to. Tiktokers had 15 seconds to do something fun and unique that came together as a layered video of themselves.

We collaborated with cultural powerhouse 88Rising to create an entirely original track to accompany our filter. Users loved it so much it became a global hit and helped launch the career of rapper Warren Hue - you can check out the original track we made specifically for the campaign below.

The result

Users took to the filter in insane numbers -

7+ Million pieces of UGC achieving 40+ Billion views.

100+ influencers from 14 markets.

The #VideoSnapChallenge is the most successful brand activation in TikTok history.

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Role: FL Senior Art Director - Agency: We Are Social - Client: Samsung